2011 Charity Partners

The following charities will derive funding from the Palm Springs WestFest and Frank Bogert Memorial Rodeo:


Announcing our 2011 Charity Partnerships


  The Palm Springs WestFest & Frank Bogert Memorial Rodeo presented by Spa Resort Casino announced today that the 4-day festival and its many attractions will benefit multiple groups that serve the Palm Springs area. Included are United Way of the Desert, the Frank Bogert Memorial Scholarship Fund, the Pinnacle Fund for Excellence in Education, the Cielo Vista Charter School, the Palm Springs Youth League and the USO at Palm Springs International Airport.

"Frank Bogert taught us that contributing to the community, as he demonstrated throughout his entire public life, is just as important as attracting tourists and celebrities to Palm Springs," stated Christopher Burkhardt of Spur of the Moment, producer of the event. "The late iconic cowboy mayor was instrumental in promoting Palm Springs as a destination resort, while never losing sight of the individuals who make it such a unique community."

The Frank Bogert Memorial Scholarship, created following the WestFest and Rodeo in March already raised enough money to award its first scholarship to a student at College of the Desert in Palm Desert. Portions of the proceeds from the rodeo-side tables in the VIP Pavilion will help raise $25,000 for the scholarship fund as will the newly added Bogert BBQ Showdown competition.

The United Way posse will host the Fast-Draw competition to see who is the fastest cowboy in the Coachella Valley.  Don't worry, unlike the Old West, these six-shooters fire harmless wax bullets at a computerized target.

PSUSDs Pinnacle Fund will assist with an educational program that volunteers will take to schools in the Palm Springs Unified School District to teach area youth about Western lifestyle, the Code of the West, and livestock values.

The Cielo Vista Charter School will receive benefits from the Rancho Deluxe Fashion Show planned as part of Western Week of activities the week prior to the event. They will also be on hand at the WestFest with an information and donation booth for the public to make contributions to the school housed in Palm Spring's oldest school building.

The Palm Springs Youth League will again receive benefits from the carnival attractions that will be part of a kid-friendly area at the WestFest as they did last March.

The USO at Palm Springs International Airport will receive funds as part of the Wrangler National Patriot Program tied to the sales of special Wrangler Shirts and Jeans that will be sold at Western outfitters.



Wrangler Patriot Program benefits military families

Palm Springs, CA – November 11, 2010 – The Palm Springs WestFest & Frank Bogert Memorial PRCA Rodeo presented by Spa Resort Casino announced today that they have joined the Wrangler® National Patriot program to benefit charities providing support to military veterans in the Coachella Valley. The Wrangler® National Patriot program is designed to generate success by uniting the entire rodeo and Western communities to join forces in the support of our country's military families.

Employing the power of the masses, the Western apparel brand launched the program nearly one year ago inspiring hundreds of rodeo committees across the country to get involved by creating their own unique programs to benefit
locally-based charities of their choice.

A new line of Wrangler® men’s and women’s dress shirts embroidered with the Wrangler® National Patriot logo hit shelves this last spring. A portion of the proceeds from the sale of this special apparel goes to charities providing
support to military veterans, much of which will stay in local communities across the country.

“We are excited about this special association with the Wrangler National Patriot Program as many of our patrons are either veterans or active servicemen and women,” states Christopher Burkhardt, producer of the Palm Springs WestFest. “We have an enormous amount of respect for our military and wanted to find a way to honor them. This program will allow us to work with our local charities to provide benefits to those serving in our U.S. military and their families.”

Founded in 2009, the Wrangler National Patriot is a year-round program developed to help raise funds to support American military veterans and their loved ones and to serve as inspiration for all Americans to rally together in patriotism. "The servicemen and women of our country have always been there when our country called on them. To them we owe our undying gratitude,” states Jeff Chadwick, Director of Western Events Wrangler. “The Western industry has always supported and saluted our troops—the Wrangler National Patriot Program is just a more concerted effort to also raise funds for those military service members and their families that have made the ultimate sacrifice."

During and prior to the WestFest, Wrangler® apparel retailers will post displays of the special line of women’s shirts to sell to the public with a portion of those sales benefiting the Palm Springs USO.




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Frank Bogert Memorial Rodeo & Palm Springs WestFest Provided Strong Economic Impact in Community

When the last piece of straw was swept up from the Frank Bogert Memorial Rodeo and Palm Springs WestFest presented by the Spa Resort Casino, more than just fond memories of the family fun and excitement remained. The event was a strong economic driver for Palm Springs and the Valley in the form of TOT, sales tax revenue and funds raised by local charities.

“We were pleased to provide a memorable tribute to the Cowboy Mayor and a real Western experience for residents and visitors,” explained Christopher Burkhardt, CEO of Spur of the Moment Productions, “but we’re also proud to be providing some real revenue to the city and its merchants, as well as the myriad of regional and local charities which will be involved in the event.” Burkhardt is joined by Palm Springs resident Ken Piner, who serves as President of the Palm Springs Rodeo.

The Rodeo and WestFest returns to Palm Springs March 24-27, 2011 at Palm Springs Convention Center near downtown. Benefiting charities again include the Mizell Senior Center and Pinnacle Fund, the foundation for the Palm Springs Unified School District. In addition, several activities are directly benefiting additional charities including the Palm Springs Mounted Police Search and Rescue organization.

In 2010, Spur of the Moment presented the various charites checks totaling over $5,000.

The Palm Springs Youth League is the beneficiary of the Cowboy Carnival which includes pony rides, staged Old West gunfights, Ferris wheel and other kid-friendly rides and activities taking place all three days.

“It’s great that this Spur group is so focused on being part of the community and getting involved with local non-profits,” added Michael Volpone, Palm Springs Mounted Police Lieutenant. “In these times especially, charities need all the support and exposure they can get to continue to provide vitally needed programs and services which benefit all of us.”

Entry to the Palm Springs Wild WestFest presented by the Spa Resort Casino is just $5 with the exception of the Frank Bogert Memorial Rodeo, a PRCA-sanctioned event being spearheaded by renowned rodeo producer Cotton Rosser, which also features a Mutton Bustin’ — young daredevils riding sheep to the buzzer.

Activities in the area outside the Rodeo include a Taste of the West food court, sponsor displays, Western lifestyle vendors, a BBQ Showdown competition, Native American cultural areas, Spa Resort Casino Saloons and a continuous live music TwangFest throughout the three-day weekend.

Thousands of rooms have already been blocked at area hotels in anticipation of the many guests who will be traveling from outside the area to the event. National advertising and inclusion in stories and calendars in regional and national magazines is already helping entice visitors to participate. Tickets available at and at downtown Palm Springs’ Pony Express, along with more detailed information about the event - and volunteer opportunities.

In addition to the Spa Resort Casino, sponsors include Palm Springs Life,  Western Shooting Horse and Cowboys and Indians magazine. For information or questions regarding sponsorship and charitable opportunities, please contact Christopher Burkhardt at (714) 434-2579, or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .



Portions of proceeds for the Palm Springs WestFest benefitted the following charities in 2010:

Mizell Senior Center

480 S Sunrise Way
Palm Springs, CA 92262-7641



The Pinnacle Fund

980 East Tahquitz Canyon Way, Suite 202
Palm Springs, California 92262


Ticket sales partners:


United Cerebral Palsy of the Inland Empire
35-325 Date Palm Drive Suite 139

Cathedral City , CA 92234
Phone: 760-321-8184



Morongo Basin Horsemen's Association

PO Box 487

Yucca Valley, CA 92286

Phone: 760-464-3921




Palm Springs Youth League

3965 Mesquite Ave

Palm Springs, CA 92264



Palm Springs High School Athletic Boosters

460 S Palm Canyon Dr

Palm Springs, CA 92262




Tickets, vendors, volunteers and more information:




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