December 2010 Newsletter

Palm Springs WestFest
Happy Holidays from Spur of the Moment

Judges Selected for Western Design Expo

When the doors open on Palm Springs'  2011 Western Design Expo at the Renaissance Hotel, patrons will see the top American designers in the fields of Western fashion, furniture, art, jewelry and sculpture. In the gallery section of the Expo, many key designers will have their latest designs displayed on special pedestals for judging by category.  Showcasing the unique works of art in the prestigious Palm Springs Western Design Expo's gallery, a team of judges will select the designers who deserve honors for their museum-quality works of wood, metal, leather and textiles.  The prizes, champion gold buckles designed by Dale Chavez, include Best of Show and each of the categories above, based on function, design and creativity.


Image from Jackson, Wyo. Western Design Conference in September 

The three judges for the 2011 WDE have been chosen, and they are:


Often called the Rembrandt of Rhinestones, this Mexican-born tailor got his professional start with Nudie's in Hollywood. In his illustrious career, he has created the Lone Ranger's signature mask; designed Elvis Presley's gold lame' suit; dressed Johnny Cash in black; put Dwight Yoakam in his trademark hat, jeans and bolero jackets; drew the Rolling Stones' tongue logo; and tailored more musicians' stage outfits than any other true American.

William C. Reynolds

Editor of the Cowboy Way magazine, Western historian Reynolds has had a hand in many Western ventures, from owning the Bohlin Company to writing books, such as The Art of the Western Saddle and The Cowboy Hat Book.  Reynolds has a lifelong history of ensuring that the integrity and traditions of the West remain alive and well.

Shelle Neese

Since 1981, Studio Seven Productions in Albuquerque has been producing advertising, editorial, web and fashion photography all over the great Southwest; Santa Fe, Albuquerque, Los Angeles, Colorado, Arizona & Texas. Wardrobe stylist and editor Shelle Neese, with photographer husband Michael, has pioneered and developed the Santa Fe Look for designers, retailers, movie producers and magazines. More than a fashion coordinator, Neese is the arbiter of what constitutes today's Western fashion, furnishings and accessories.

Announcing our 2011 Charity Partnerships


Palm Springs, Calif. December 14, 2010 The Palm Springs WestFest & Frank Bogert Memorial Rodeo presented by Spa Resort Casino, announced today that the 4-day festival and its many attractions will benefit multiple groups that serve the Palm Springs area. Included are United Way of the Desert, the Frank Bogert Memorial Scholarship Fund, the Pinnacle Fund for Excellence in Education, the Cielo Vista Charter School, the Palm Springs Youth League, the USO at Palm Springs International Airport and the Dr. Reynaldo Carreon Foundation.

Frank Bogert taught us that contributing to the community, as he demonstrated throughout his entire public life, is just as important as attracting tourists and celebrities to Palm Springs, stated Christopher Burkhardt of Spur of the Moment, producer of the event. The late iconic cowboy mayor was instrumental in promoting Palm Springs as a destination resort, while never losing sight of the individuals who make it such a unique community.

The Frank Bogert Memorial Scholarship, created following the WestFest and Rodeo in March already raised enough money to award its first scholarship to a student at College of the Desert in Palm Desert. Portions of the proceeds from the rodeo-side tables in the VIP Pavilion will help raise $25,000 for the scholarship fund as will the newly added Bogert BBQ Showdown competition.

The United Way posse will host the Fast-Draw competition to see who is the fastest cowboy in the Coachella Valley.  Don't worry, unlike the Old West, these six-shooters fire harmless wax bullets at a computerized target.

PSUSDs Pinnacle Fund will assist with an educational program that volunteers will take to schools in the Palm Springs Unified School District to teach area youth about Western lifestyle, the Code of the West, and livestock values.


The Cielo Vista Charter School will receive benefits from the Rancho Deluxe Fashion Show planned as part of Western Week of activities the week prior to the event. They will also be on hand at the WestFest with an information and donation booth for the public to make contributions to the school housed in Palm Spring's oldest school building.

The Palm Springs Youth League will again receive benefits from the carnival attractions that will be part of a kid-friendly area at the WestFest as they did last March.


The USO at Palm Springs International Airport will receive funds as part of the Wrangler National Patriot Program tied to the sales of special Wrangler Shirts and Jeans that will be sold at Western outfitters.


The Carreon Foundation, an organization dedicated to education, leadership, community involvement and pride in Mexican American cultural heritage, will receive a portion of the proceeds from the Fiesta del Charro planned for Sunday during the WestFest and rodeo.
After the WestFest and rodeo last March, the organizers contributed over $5,000 to local charities. Organizers are planning to greatly exceed that amount in 2011.

Wrangler Patriot Program benefits military families

Palm Springs, CA – November 11, 2010 – The Palm Springs WestFest & Frank Bogert Memorial PRCA Rodeo presented by Spa Resort Casino announced today that they have joined the Wrangler® National Patriot program to benefit charities providing support to military veterans in the Coachella Valley. The Wrangler® National Patriot program is designed to generate success by uniting the entire rodeo and Western communities to join forces in the support of our country's military families.

Employing the power of the masses, the Western apparel brand launched the program nearly one year ago inspiring hundreds of rodeo committees across the country to get involved by creating their own unique programs to benefit
locally-based charities of their choice.

A new line of Wrangler® men’s and women’s dress shirts embroidered with the Wrangler® National Patriot logo hit shelves this last spring. A portion of the proceeds from the sale of this special apparel goes to charities providing
support to military veterans, much of which will stay in local communities across the country. “We are excited about this special association with the Wrangler National Patriot Program as many of our patrons are either veterans or active servicemen and women,” states Christopher Burkhardt, producer of the Palm Springs WestFest. “We have an enormous amount of respect for our military and wanted to find a way to honor them. This program will allow us to work with our local charities to provide benefits to those serving in our U.S. military and their families.”

Founded in 2009, the Wrangler National Patriot is a year-round program developed to help raise funds to support American military veterans and their loved ones and to serve as inspiration for all Americans to rally together in patriotism. "The servicemen and women of our country have always been there when our country called on them. To them we owe our undying gratitude,” states Jeff Chadwick, Director of Western Events Wrangler. “The Western industry has always supported and saluted our troops—the Wrangler National Patriot Program is just a more concerted effort to also raise funds for those military service members and their families that have made the ultimate sacrifice."

During and prior to the WestFest, Wrangler® apparel retailers will post displays of the special line of women’s shirts to sell to the public with a portion of those sales benefiting the Palm Springs USO.

Mutton Bustin' puts the kids in the spotlight

Mutton Bustin' puts the kids in the spotlight

Elmer's  Restaurant has stepped up to sponsor the fan-favorite rodeo event known as Mutton Bustin', a popular kid's competition that puts a youngster atop wild and wooly sheep!

Mutton Bustin' is open to any child age 6 years and under and weighing less than 60 lbs.  Chaps are optional and can be brought by contestants and ropes are not allowed.  A completed release form must be collected per child.   MANDATORY:  All contestant must wear a safety-approved vest and a mouthguard.

This event is similar to bull riding and contestants will attempt to last 6 seconds on a sheep that's as unpredictable as a bull.   Mutton Bustin' is designed as an introductory event into calf riding. Contestants compete for prizes and the bragging rights of being a "World Champion Mutton Buster."  

You may visit Elmer's Restaurant on Hwy 111 just South of Palm Springs for Signups, Rules, and Rodeo Tickets.


PALM SPRINGS, CALIF. – DECEMBER 16, 2010 – Organizers of the Miss Rodeo Palm Springs Pageant have postponed the clinic scheduled for this Saturday due to the impending weather system hitting the region this weekend. The 2-hour clinic was to explain the pageant process and queen duties to prospective contestants. “As many of the young ladies who were scheduled to participate in the clinic have to drive long distances from around Riverside County, we felt it prudent to postpone it to January,” states Kim Tourino, Rodeo Queen Committee Chair.

The deadline for applications was also extended to January 8, 2010. Additional information and applications can be found at

"Fantasy Camp for Cowboys"
Palm Springs WestFest